Monday 19 May 2014

Electronic Shisha – A Modern Art


Smoking hookah/shisha has always been considered an act of novelty and an art having its own nuances, techniques and etiquette. In the yesteryears, it was considered a pastime or social activity of the royalty and elite. Shisha evolved in form, shape and size as it traversed across Middle East, South Asia and Eurasia over the years. This trend continues into the modern times with the traditional shisha being married with technology to emerge as “electronic shisha” (e-shisha). Thereby, e-shisha can aptly be deemed ‘a modern art’.

This art form also has its connoisseurs, like any other art form, and this fan-following is only increasing by the day. However, this modern art story has a twist – these aficionados are no more just the royalty and elite; today they come from all walks of life as e-shisha has redefined fun, entertainment, chilling out and socialising. Even so, it in no way means that there is a compromise with the quality and experience delivered.

There’s a tough contest between the competitors of this product segment to establish their product as the best electronic shisha while being competitive cost-wise, to ensure that their product is also considered by users as a cheap electronic shisha, thus encouraging increasing number of customers to use and support it. So, the art of e-shisha seems to have reached a new level of finesse – one wherein its enthusiasts have become extremely demanding and sensitive about their wares, and require the best electronic shisha to also be a cheap electronic shisha so that they can indulge in their love for this art no-holds-barred.

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